To disrupt the system, Aaron realized he needed to redefine scale and success. He asks, "How do we take what we learn to influence others and the marketplace?" The most important question he poses is, "How much control are you willing to let go of?" Creating the greatest amount of social impact means learning to liberate a well-defined idea and letting other individuals incorporate and disseminate it until it becomes the new social norm. Aaron changes the system by partnering with companies, lobbying national government and international decision makers, and creates a book so that any organization can access and work successfully with pro-bono help without Taproot's involvement.
