Huge pressures are motivating the textile industry to shift how it produces and operates, in Europe and globally. Italy-based @Marielle Pesant provides us with powerful reasons for transforming how we think of fabric, from yarn to garment.
As an international fashion marketing expert, she knows that there’s a digital transformation underway and, “to create the digital style, you need the digital material.” Moreover, mixing physical and virtual ways of working is already proving beneficial. See her overview of digitalization and its advantages.
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