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MODUS VIVENDI Classics: Trapped Camo Line Campaign

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Our Story
The story of Modus Vivendi is the culmination of a Dream. A Dream to go beyond limited choices.

Based in Thessaloniki, Greece, Modus Vivendi launched in December 1989 by the Greek Designer Christos Bimpitsos as a more tailored approach to exclusive men's underwear, swimwear, activewear & loungewear.

All of our garments are designed and manufactured in Greece. From the high quality fabrics, to the exclusive hand-design and luxurious packaging, expect nothing but the best.

The Modus Vivendi team works closely with specially selected partners to ensure that our quality is the best in the men’s underwear world. Throughout the decades we have developed our collections to offer a style to suit every preference, always using the finest fabrics for unparalleled softness and comfort.

Our Vision
The MV World draws inspiration from our Vision: to deliver a new experience in men’s underwear fashion with the Male Way of Life. We want you to set new standards and express yourself and your diversity starting with your underwear. We break norms in fashion and bring fun in the design of men's underwear, leaving behind the traditional and plain boring underwear.

Our Moto was and always be: `We do what we do because we love it`.

The Male Way of Life
Respecting diversity Modus Vivendi creates Unique Collections of underwear, swimwear, activewear, loungewear, and accessories each with its own distinctive character, all designed in spectacular patterns and colors of outstanding beauty.

‘Modus Vivendi Male Way of Life’ redefines men’s underwear with elegance, authenticity and edgy designs, and underpins this with personal care and seamless service.

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