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Starting your own cosmetics company can seem daunting, but this video lays out a clear and simple step-by-step guide to help you launch your dream business. In this informative session, Evan Carmichael addresses a viewer, Feed Me Juice, who is eager to create a cosmetics line but unsure where to start. Evan emphasizes the importance of identifying a niche in the cosmetics market that you are passionate about, whether it's improving lipstick, eyeliner, or foundation, and using that as the foundation for your new venture.
Evan suggests beginning with market research before investing any money. He advises talking to potential customers to gauge interest in your idea and see if there's a real demand for a new product like smudge-free eyeliner. Following this, the next step is to create a prototype of your product. This approach allows you to develop your cosmetics line with minimal financial risk, focusing on investing your time rather than your money. Evan stresses the importance of testing the market with your prototype to see if your product resonates with potential buyers.
Finally, if your prototype is successful and garners positive feedback, it’s time to think about marketing and expanding your business. Evan also proposes an alternative route of starting a service-related business in the beauty industry, such as becoming a beauty consultant or makeup artist. This can provide a steady income while you build relationships with potential customers for your future cosmetics line. Whether you decide to launch a product-based business or start with a service, Evan’s advice is geared towards minimizing financial risk while maximizing your understanding of and connection to your target market.
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"Hey I would totally totally appreciate if you replied lol I am very interested in having my own cosmetic line but I have no clue where to start... What are the steps I should be taking? Please help be detailed lol I'm very ignorant when it comes to this"
