This year, VIA Rail Canada rolled out its new trains. By 2025, all 32 train sets will run in the Québec City to Windsor corridor. Surprisingly, not many were aware of this. To address this, VIA Rail partnered with Cossette for the Nobody Knows campaign. It aims to inform the public uniquely through a large signage campaign that intentionally excludes images of the new trains.
@viarailcanada @Profectio @CreativeCampaignCorner-fx3ly#campaigncorner
