The evil campaign is many a D&D players' fantasy. Who doesn't want to find that dangerous magical artifact and actually use it for their own power rather than destroying it forever? Or amass an army to conquer the world? Or even just freak out and kill anyone who annoys you.
That said, running an evil campaign is difficult for the Dungeon Master, not only because there aren't a ton of expectations in pop culture for what it might entail, but also because it pretty much necessitates an open-ended campaign and can drift towards some disturbing territory that some players and DMs would prefer to avoid.
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