What makes up a Visual Identity? And what makes it different from a Brand Identity? In this video, our guest instructor, James Martin (aka Made By James), is going to discuss the symbiotic relationship between the two, the elements that create a Visual Identity, and why the Visual Identity is directly influenced by the Brand Identity.

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In this episode:
00:00 - Intro
00:31 - What Makes Visual Identity Different From Brand Identity
01:16 - What A Visual Identity Consists Of
02:30 - Brand Identity Is Established Internally
02:57 - Visual Identity Is A Part of Brand Identity
03:06 - Visual Identity Is Influenced by Brand Identity

#branding #brandidentity #brandidentitydesign

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

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