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BMW and Kith join forces once again, featuring a fully-electric, limited-edition BMW i4 Gran Coupe customized by Kith founder and noted BMW enthusiast, Ronnie Fieg.

Watch as the BMW i4 M50 by Kith appears on a 3D billboard in the heart of New York City above the EDITION Hotel in Times Square. The BMW i4 M50 combines all-electric power and efficiency with the detailed design and expert engineering of BMW M – so get ready to experience all-electric performance at its finest.

Launched in March with an estimated EPA range of up to 270 miles on a single charge, the all-electric, all-wheel-drive powerhouse combines class-leading driving dynamics and uncompromising quality to deliver a zero-emissions BMW worthy of the Ultimate Driving Machine moniker.

Welcome to a bold, new frontier of electric driving technology.

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