In some cases, ads don't lead directly to an online sale as conversions can also happen not on your website yet offline. For such business models, Enhanced Conversions for Leads could come in handy since this feature uses data from your website to measure sales that happen in the offline world so that you could understand the impact of your advertising. This feature is pretty cool as you don't have to modify your lead forms or CRMs to capture a Google Click ID anymore.

Sounds awesome, right? However, there is a problem with it. This is a relatively new feature, and we couldn't find many resources explaining how to set it up. Don’t worry though! As always, Sofiia has got us covered with today’s video in which she will show us the new way of configuring offline conversion tracking.

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OUTLINE:

00:00 - Introduction
00:11 - Offline Conversion Tracking
02:09 - Setting Up a Conversion in GAds
03:37 - Form Tracking Methods
04:33 - CSS Selector GTM Variable
06:16 - Setting Up the GTag and Trigger
09:06 - Conversion Linker Setup
09:41 - Testing the Implementation
10:57 - Notifying Google About the Conversion
12:34 - SHA 256 Encryption Method
13:10 - Upload to Google Ads
14:03 - More GAds Information

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