In this HubSpot tutorial, we will walk you through how to automate A/B email testing with workflows in HubSpot.
You can automate your A/B email tests by creating and saving an A/B email for automation. Once saved, you can include the A/B email in a workflow. Over time HubSpot will send the email variations evenly across enrolled records.
Steps to follow:
First, Create an Automated email for A/B email testing.
Step 1. In your HubSpot account, navigate to Marketing and click Email.
Step 2. Click Create Email to create a new automated email, or select an existing email and click clone.
Step 3. Then select Automated email.
Step 4. In the top left In the email editor, enable A/B testing and configure your testing options. Automated A/B emails will be distributed in a 50/50 split.
Step 5. Then, Enter the names of your email.
Step 6. After saving and setting up your email, in the top right, click Review and Publish.
Step 7. In the right panel, click Publish. The email will then be available for use in a workflow.
Step 8. To Automate A/B email testing with workflows in HubSpot.
Step 9. In your HubSpot account, navigate to Automation and click Workflows.
Step 10. Click the name of an existing workflow, or create a new workflow.
Step 11. In the workflow timeline, click the plus icon to add a new action.
Step 12. In the right panel, select Send Email. Then select your A/B email.
Step 13. After the email has been added, You can send multiple A/B emails in a single workflow.
Step 14. After turning the workflow on, HubSpot will begin to evenly distribute the email variations to your enrolled records.
Step 15. Once you pick the winning version, it will be sent to all future contacts in the workflow who meet the enrollment criteria, and the losing version will be archived.
That’s how you can Automate A/B email testing with workflows in HubSpot.
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