Can Tencent challenge Disney? The world's biggest entertainment company is Chinese.
#tencententertainment #disney #gaming #chinasnewnormal
TIMESTAMPS:
00:00 Can DISNEY beat TENCENT in entertainment? Tencent is clearly in an advantage to please the Generation Z with their focus on gaming, but Disney has IP that pleases the world which Tencent will never have.
01:08 What is the story behind DISNEY? Disney is a very old company that has reinvented themselves many times with theme parks, acquiring IP, electronic bracelets and now streaming offering.
02:48 What key challenges does DISNEY have? Their biggest challenge lately was COVID that closed all theme parks, movie theatres, cruise ships, … so streaming was their rescue, but there is a lot of competition in that market already too.
03:48 What key opportunities does DISNEY have? They have the Mickey Mouse effect. They could leverage that IP in the gaming industry or licensing it for blockbusters.
04:16 How is DISNEY doing on providing ultimate convenience? Disney has invested a lot in digital, especially now with Disney+ where they aim for 260 million users in a couple of years from now. They will invest 14 to 16 billion USD to make content that will stream directly to home theaters, making more money, with also a new VIP business model for online first releases. Going directly to consumers is a real game changer for Disney. They always want to be closer to where the customer is.
07:08 Is DISNEY a partner in life? The magic band in Disney parks show how they want to really be a partner with their customers as it increases efficiency, but also guides you better and makes people happier while earning more money for Disney at the same time. This way, they increase both the experience and the human factor as they can personalize their service to visitors.
08:42 How is DISNEY changing society and the world? They are changing fast in the stereotype figures to a more diverse representation of their world with the real world. As they have millions of people watching their films, they have an incredible opportunity to do good for the diversity in the world. But also, the parks, they try to change eating habits as example as well as have lots of attention on sustainability. But they could still do much more on changing the conversation globally.
10:42 What is the story behind TENCENT? Beginning 2020, rumors said that Tencent would buy Disney, as Disney has financial distress. Tencent has a wide variety of products like QQ and WeChat with almost 1 billion users each, and many more like gaming which is their biggest revenue generator, like 30% of total. Tencent Games represent 21% of global games revenue and 43% of China game revenue. But Tencent’s biggest value is their IP. They are in games, e-sport, comics, anime, music, literature, movie picture, …almost as rich as Disney, but Tencent is only 22 years old.
15:41 What opportunities does TENCENT have? The biggest opportunity is to leverage their IP. Not everyone knows Tencent is behind these products though. The other opportunity is their access for Western IP to the Chinese market through Tencent.
17:13 What challenges does TENCENT have? The biggest challenge is the Chinese regulation on games. Also new competitors like Bytedance challenge them now. The other issue is their brand has not the same reputation globally as Disney for example.
19:09 How is TENCENT doing on providing ultimate convenience? Their biggest value is that they reuse their IP in many new formats of entertainment. Their main convenience is the WeChat application that can be used as leverage for convenience everywhere. The value of virtual goods is also most original from Tencent’s revenue making machine.
20:48 Is TENCENT a partner in life? The partner in life comes to life with Tencent’s mini- programs that touch every point of people’s life almost. They are also investing in many studios, so being a true partner of the gaming ecosystem worldwide.
22:03 How is TENCENT changing society and the world? They are offering a lot of their IP adapted to people with disabilities. Tencent’s founder wants technology for good setting a clear standard for China. The NET city that Tencent is building is also an example of how they want to be an example for the future, by building a carbon-zero city the size of Manhattan.
23:50 Who has the best offer that we can’t refuse? It’s clear that Disney on global level has more IP, the Mickey Mouse effect, than Tencent. But Tencent is clearly moving into the future as well, as is showcased with their NET city. The question is whether Disney can transform the past into the future, or whether Tencent will build the future faster?
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