Rosarito is a coastal resort city in the Mexican state of Baja California located approximately 10 miles (16 km) south of the U.S. border in Rosarito Beach Municipality. Often mistakenly called Rosarito Beach because of the well-known Rosarito Beach Hotel, the town of Rosarito is one part of the municipality named Playas de Rosarito ("Beaches of Rosarito").

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Its beaches and dance clubs are a popular destination for young people from the United States during the Memorial Day and Labor Day weekends. Rosarito Beach is the seat of the municipality of Rosarito Beach. The city is the second largest in the Tijuana metropolitan area and southern beach city of the San Diego–Tijuana international metropolitan region.

It is the westernmost municipal seat in Mexico, slightly farther west than neighboring Tijuana, which lies inland to its north-northeast. As of 2010, the city had a population of 65,278.

Rosarito has historically been centered on tourism. It began with the Ortiz family's establishment of Rene's (Bar, Restaurant, Trailer Park and Motel) in 1925. Rene served his town holding the position Delegado (Mayor) more than any other politician in Rosarito. Rene, a prominent businessman, helped create Rosarito from a ranch to a town which later became a city. When Rene was not able to serve his people any longer he chose as his successor Hugo Torres Chabert, a friend and owner of Hotel Rosarito. In September 1996, James Cameron's production team moved to the newly built Fox Baja Studios in Rosarito, where a full scale RMS Titanic had been constructed for the 1997 film, in which Fox acquired 40 acres of waterfront south of Rosarito Beach.

While Prohibition was the law of the land, many U.S. residents began to cross the border into Mexico, where drinking was still legal. Tijuana seemed to attract a more speakeasy-oriented clientele, and Rosarito became a haven for the more well-heeled and Hollywood set. Rosarito was visited by Hollywood film stars such as Orson Welles and Dolores del Río who were attracted by hunting (deer, quail and rabbit) and fishing (lobster, abalone). While Rita Hayworth was married to Prince Aly Khan, son of Aga Khan III, the two would visit the Rosarito Beach Hotel, take over an entire floor, and bring their own staff, including a personal chef. Other Hollywood visitors included Mickey Rooney, Ava Gardner, Spencer Tracy and Katharine Hepburn. Coretta Scott King ( January 30, 2006).

A descendant of Maria Luisa Chabert Uriarte, the young wife of Manuel P. Barbachano the founder of Rosarito Beach Hotel, her nephew Hugo Torres Chabert led the drive to incorporate the city in 1995, and was appointed to a three-year term as Mayor. In 2007, Torres Chabert ran for election and was overwhelmingly elected to a new three-year term. The subject of rising crime rates and police corruption were major issues in the campaign. Torres Chabert, as owner of the Rosarito Beach Hotel, was deeply concerned about the safety of tourists, and pledged strong action to deal with both issues. In early 2008, both federal and state police were ordered into the city (along with neighboring Tijuana) to reinforce the city's efforts.

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