A Wi-Fi positioning system, similar to how whales echolocate krill, reveals where people and assets are in an indoor environment. It's a simple technology that uses device MAC addresses to provide real-time location for tracking, hyper-targeted ad serving, and a plethora of other possibilities that are too numerous to list.

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This video will cover the entirety of Wi-Fi positioning, providing answers to some of the most pressing questions, such as “how does Wi-Fi positing work?” "what is Wi-Fi-based positioning?" and "is Wi-Fi positioning still valuable in 2022?" If you thought there were no alternatives to Wi-Fi positioning, let us introduce you to a company that can help you meet your needs without the use of beacons and antennas.
Mapsted is an indoor positioning expert who uses mathematical algorithms to improve spatial data precision. Their one-of-a-kind Wi-Fi positioning technology only makes use of common infrastructure found in co-working spaces, big-box retailers, hospitals, and shopping malls. This eliminates the need to spend money on signal transmitters and advanced tracking beacons. Above all, Mapsted's technology is more seamless, scalable, and viable than the majority of other options.
Users feel less stressed while navigating indoors thanks to a cutting-edge system that enables asset tracking, IoT monitoring, and hyper-targeted marketing. It also cuts down on the time they spend figuring out how to get to their destination. Let's look at an example to see how Mapsted can help marketers. Assume Martha has a shopping list to complete and drives to a mall. The Wi-Fi points to which her mobile device is connected show her location on the admin's screen as soon as she pulls into the mall parking lot, and behavioral data is used to understand her interests. Marketers can then tailor promotions to Martha's shopping habits in order to entice her to visit their store. This is how Mapsted assists marketers in making the most of every opportunity.

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