This campaign for Navigant Credit Union from Nail Communications celebrates Navigant's unique ownership structure—namely that its customers aren’t just members but owners.

And no one appreciates the value of ownership more than small business owners. This is why Navigant is featuring one of the local businesses it works with for the second commercial in its “Own it” campaign.

The business—Rhode Island Spirits—was founded by two women who forage locally for ingredients and distill an unusual array of artisanal gins, vodkas, and since this is Rhode Island, limoncellos.

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ABOUT NAIL COMMUNICATIONS
Nail Communications is where every brand finds its fascinating. For more than 25 years, Nail has made award-winning advertising, design and branding work for regional, national and global brands.
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ABOUT NAVIGANT CREDIT UNION
Based in Smithfield, R.I., Navigant Credit Union is the longest-operating member-owned credit union in Rhode Island. Since its founding in 1915, Navigant Credit Union has been dedicated to providing its members with unparalleled financial products and services, while working every day to improve the financial well-being of the families, businesses and communities it serves across Rhode Island. With more than $3.7 billion in assets, more than 145,000 members and 25 physical branch locations, Navigant Credit Union is the largest credit union in Rhode Island and among the state’s strongest and most trusted financial institutions.

Navigant Credit Union is consistently ranked as one of Rhode Island’s Best Place to Work by Providence Business News, and was rated the state’s top credit union and mortgage lender in 2022 and 2023 by the Providence Journal Readers Choice Poll.


“Own It - Small Business”
CREATIVE CREDITS

Strategy Director: Stephen Fitch
Sr. Creative: Hanna Kregling
Sr. Creative: Iman Richards
Creative Partner: Brian Gross
Sr. Creative/Animator: Simon Allen
Sr. Designer: Meag Ducharme
Producer: Cameron McCormack
Partner: Lizzi Weinberg

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