The Korea Corporate Reputation Research Institute analyzed 47,572,950 brand big data measured from May 12, 2022 to June 12, 2022 for girl group brand reputation big data analysis to analyze girl group brand participation index, media index, and communication The brand reputation index was measured by index and community index. Compared with 55,209,930 girl group brand big data in May, it decreased by 13.83%.

The brand reputation index is an index created through brand big data analysis by finding out that consumers' online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, and consumer interest and traffic. Channel analysis of brand reputation monitor was also included.

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