A moment arrives when coming to terms with the roots can no longer be procrastinated, in order to move forward, but also in order to truly shape one’s own identity. That moment, for Marco De Vincenzo, happens now. The more the creative director delves into Etro, the more the dialogue with what Etro is becomes compelling. The answer to such an exchange, of course, cannot be summed in one sentence. A dialogue is a work in progress, exactly like the place that frames the show today: an historic palazzo turned into a construction site, just wrapped or ready to be unwrapped. Delving into the history of a brand, after all, is an archaeological undertaking.
