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Traditional PR vs digital PR
What is the difference between the two PR worlds?
The idea of whether or not to kill the press release is a common discussion amongst PR specialists. There are people on both sides of the debate and there isn’t one definitive answer. At Sprint, we started making our news “bite-sized” so that our news pieces are more appealing and accessible via social media platforms such as Twitter. Journalists are out there constantly patrolling the Internet and social media looking for news and we want our content to be digestible. For example, we recently announced our earnings and to help avoid the confusion over the finer details in our financial report, we presented our earnings as a fun, animated GIF. It’s probably about seven or eight slides and it talks to viewers about what Sprint did this quarter. It’s quick, bite-sized news and more accessible. We add our full-length detailed press release to the GIF so that journalists who want to research specific questions can do so. - Kathleen Dunleavy, Sprint
