CAA has hired Joanna Popper, an executive who oversaw extended and virtual reality initiatives at HP, to become the agency’s first chief metaverse officer.
At CAA, Popper will be responsible for overseeing a team of executives focused on the agency’s metaverse strategy, both internally and for clients. She will work closely with Alexandra Shannon, CAA’s head of strategic development, and Adam Friedman, an executive guiding agents across departments who work with NFTs.
“CAA has always been at

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