Your brand position is the reason you give your audience to choose your brand over competing brands.


The positioning strategy is defined by three core elements. They are


- The audience: This is the group of people you want to serve
- The competitors: This is the group of brands already providing solutions to your shared audience
- The differentiator: This is what makes your brand different to your competitors and ultimately why they’ll choose you over them


How do you define your positioning strategy?


- Step 1: Identity what’s important to your audience
- Step 2: Analyse the options they already have through your competitors
- Step 3: Uncover the unmet needs of your audience
- Step 4: Craft a unique reason to choose you based on your research

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