Google is getting rid of the primary method that ads are targeted online: the third-party cookie. In its place, the digital ad giant has proposed a new interest-based advertising method called Topics that aims ads based on the topics of the sites that people visit. Sound simple? It is. And for some companies accustomed to cookie-based ad targeting, that may be precisely the problem, as Digiday senior media editor Tim Peterson illustrates in this skit.
For more on Google's Topics proposal, check out this article on Digiday: [ Ссылка ]
VISIT us: [ Ссылка ]
LIKE us on FACEBOOK: [ Ссылка ]
FOLLOW us on TWITTER: [ Ссылка ]
FOLLOW our INSTAGRAM: [ Ссылка ]
