A lot gets said about whether metafiction and metahumour is good or bad, but not a lot of people seem to talk about WHY its used in the first place.
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Metafiction: the theory and practice of Self-conscious fiction by Patricia Waugh
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I haven't mentioned or referenced this book in the video but his work was on my mind a lot while writing it - Contagious: why things catch on by Jonah Berger
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