Fred Noe, Global Ambassador and Master Distiller at Jim Beam, talks about the history of Jim Beam, his celebrity encounters and the new Booker’s Rye release.


Show Notes:



• You were born into this. Talk about your child hood and some Beam history


• What are some things your dad taught you about this business and made you appreciate what you do today?


• Your role is not only a master distiller but also a brand ambassador, do you ever sleep?


• What’s the short list of some of your favorite places you’ve been?


• What do you think has made Jim Beam grow to the #1 product in the world?


• You've probably done a lot since then, best and worst jobs of working at the distillery?


• The latest Beam ads feature Mila Kunis. Talk about your interactions with Mila.


• A question from one of our listeners, what did you think of Mila when she blew up one of the rick houses in the latest ad?


• What’s the current state of Jim Beam today?


• As more engineering programs expand and more universities offer programs. Do you think the future of distilling is more science than art?


• There's a lot of different bourbons under your portfolio, who are some of your right hand people to make sure every brand stays consistent?


• Another question from one of our listeners, what is the inspiration behind the Signature Craft series?


• Talk about Booker’s Rye that will be hitting the shelves soon.


• If you have to start a journey for drinking Jim Beam bourbons to get to the point where you drinking Booker’s neat, where do you start?


• Lastly, we need to get the Kentucky Chew.






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