The DTC or Direct to Consumer trend is becoming economically unviable in today's market. This includes the DTC subset, dropshipping. The quintessential example of this is Casper Sleep, the once crown jewel of the DTC movement. Casper failure was the canary in the coal mine for the whole industry. The reason for the DTC downfall is multivariate, watch the video to learn more.
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Why Casper Failed And E-Commerce is Doomed
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