What is Data Integration?

Data Integration is the process of connecting data from multiple disparate sources to produce a single, unified view.

In this video we will discuss the 5 main techniques of data integration in a simplified way, so you can start to understand and benefit from this transformational tactic.

Data integration is used by enterprises to solve a common problem known as a data silo, this is when data from various business applications are locked in one place - unable to be accessed by different departments or combined with other data to give your customers a better brand experience.

83% of executives have admitted to data silos being present in their organisations, and 97% say it harms overall decision making.

Data integration allows businesses to get more from their data as it supercharges the capacity for data visualisation which, in turn, improves business intelligence and decision making.

We believe marketers stand to benefit hugely from this tactic as they strive to deliver more omnichannel customer experiences that incorporate data from multiple marketing tools.

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What is Hurree?

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