Even though the franchise model has been around for over 100 years and it has exploded in the last 60, there is still a lot of confusion around what is a franchise. As a matter of fact, if a person is not directly involved in the industry at a mid to high level, they are hard-pressed to be able to accurately describe what a franchise is.
In this week's show, we describe what a franchise is and tell you a little of its history so that you can better understand where the model came from and what it does and does not offer.
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***ABOUT THE AMERICAN FRANCHISE ACADEMY***
When you invest in a franchise you are acquiring the systems to duplicate a brand with a high level of precision and consistency. You are not receiving a franchise business management degree. It is up to you to acquire the expertise to create the systems to manage the business profitably and scale with confidence. The American Franchise Academy is here to help you do that!
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