The prolonged lockdown to counter the spread of COVID-19 has been lifted gradually. Implementing a loyalty program is a great strategy that reduces discounting and increases repeat purchase revenue

Businesses are resuming operations in whatever capacity possible, but uncertainty is still staring everyone dead in the eye. The conundrum to save money wherever possible in case things get worse or to grab the attention of customers is plaguing the marketers and executives all around. Some companies have completely frozen their new customer acquisition and customer retention budgets and plan to wait out till they deem it safe to resume. A loyalty program can help business grow even during the COVID crisis.

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