The term ‘Crowdfunding’ is widely known today in the nonprofit world but finds its origin elsewhere. This means of acquiring funds come from the entrepreneurial world and was initially used to finance their ventures. Albeit used in the development sector now too, the aim remains the same, namely raising money for a project or an organization by drawing advantage of a large number of people reachable through different forms of media.
But you might be wondering
• Could crowdfunding work for your non-profit?
• What do you need to know?
• What is the right strategy?
Crowdfunding is projected to become a $90-96 billion dollar industry by 2025 and is being touted as a valuable tool for fundraising for nonprofits. The use of this technique has become more relevant with the advent of social media and the associated increased use of the internet. Thus every social media user became a potential donor. It is therefore relevant to look into what crowdfunding entails, why you would want to use it, and how to implement it.
In this Video, Dr. Eva Wieners will talk about the “What, Whys, and Hows” of crowdfunding for nonprofits' success.
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