Pit Gottschalk, Head of CEO Office in Axel Springer (Germany), explains his measurement system of the newsroom transformation process. He studied over 50 newspaper newsrooms in Germany and prepared report helping media managers to compare their improvements with other players on the newspaper market. Now Pit Gottschalk is rolling out the analysis to other countries. If you would like to be involved in the survey, you can contact CEO Ofiice of Axel Springer in Germany.
Interview recorded on INMA European Conference in Cascais, Portugal, 19-21 October 2011. See more videos like this at [ Ссылка ]
Pit Gottschalk was interviewed by Artur Karda from 112MEDIA -- consulting, training and outsourcing for media.
