In this video, we have discussed the story of a man who was regarded as the Coffee King of India. #VGSiddhartha belonged to a wealthy family who owned massive lands for coffee plantations in Karnataka. Once he took over his family business, he started exporting coffee globally and in less than two years, his company became India's largest exporter of Coffee. Although the coffee export business was doing well, he was still bothered about one thing: Lower Margins.
He knew that if he wanted to charge a higher premium then it was important to create a brand that would appeal to the customers. He went to Germany to meet one of his customers who owned a popular coffee chain "Tchibo". Siddhartha was so inspired by the story of the Owners of Tchibo brand that he harbored the dream of creating his own coffee chain in India.
And finally in 1996, Cafe Coffee Day was born. In a decade or so, CCD became India's largest Coffee Chain with more than 1000 stores all across India. While its nearest competitors, Barista and Starbucks had only 200 stores combined.
But the same very brand which became a household name in India ultimately claimed its founder's life.
To know the Full Story, Watch the Video NOW !!!
Reference: Business Today Magazine
Follow us on twitter: [ Ссылка ]
Write to us at: Learnerslounge1@gmail.com
About Learner's Lounge
In my whole life, I have known no wise people who didn't read all the time – none…ZERO – Charlie Munger
Most people go through life not really getting any smarter. But you acquire wisdom by reading the books written by the top thinkers of the world.
At Learner's lounge, we have made it our mission to bring you wisdom from the most iconic books in an easy to understand format and alongside encourage you to inculcate the habit of reading books.
So, join us and become a part of this incredible journey.
#ccd #vgsiddhartha #suicide #entrepreneur #coffeeking #coffee #cafecoffeeday #malavikahedge #killed #Smkrishna
