Corona has always been the vacation beer and if there’s anything we need more than ever, it’s a vacation away from technology, especially when it comes to our phones.
The Corona Beach Break encouraged users to take a break from social media to go out and have a beer with their friends, their IRL friends.
During the time the campaign was live Corona reported double digit growth (15.3%) and seven straight months of positive sales during the brand’s fall/winter off-season.
