If you’re a nonprofit fundraiser, you’ve probably been here: you’ve cultivated and know your annual and major gift donors really well—however, you’ve never approached the subject of an estate or planned gift with them. Now you aren’t sure how to do so without feeling awkward, especially in light of recent changes in giving and conversations brought on by the pandemic.
In this one-hour webinar, Melanie J. Norton, CFRE, Founder and Philanthropic Consultant, Norton Philanthropic Counsel, will teach you how to transition into conversations about planned giving that seek to provide solutions for donors interested in making a lasting impact.
View this webinar to learn:
+ Six elements for success—ranging from a solid organizational foundation to securing strong planned gift outcomes
+ Where to look for maximum program ROI and fundraising impact
+ Three categories that will provide an endless supply of conversation topics and seamless transitions to planned giving conversations
