The "patent cliff" is a term used to describe the significant decline in revenue that pharmaceutical companies experience when multiple high-revenue drugs lose their patent protection, leading to the entry of generic competitors into the market.

This phenomenon presents both challenges and opportunities for the pharmaceutical industry.

In this video, we explore the concept of the patent cliff, its impact on the pharmaceutical landscape, and the strategies adopted by companies to navigate this critical phase.

#shorts #Pharma #patents #patentcliff

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