"Do it for Danielle."
That was our 3News rallying cry last spring after anchor and reporter Danielle Wiggins announced that she had breast cancer and would have to undergo surgery.
We launched a public awareness campaign to encourage viewers to not delay getting their mammograms, to highlight the life-saving value of breast self-exams, and to share vital information about breast cancer, the most common cancer affecting U.S. women besides skin cancer.
We believe Danielle's openness about her diagnosis helped open up an important conversation, letting those affected by cancer know they're not alone. Now that Breast Cancer Awareness Month has arrived, we're renewing our focus on the disease with a brand new set of "Do it for Danielle" stories airing every Thursday in October, and we even have a special pink ribbon to offer our 3News viewers that will raise funds for a great cause.
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