Digital marketplaces help retailers meet their customers where they are by improving visibility, expanding assortment, reinforcing the omnichannel experience, and diversifying the supplier base to keep up with changing trends. This integration also allows retailers to extend visibility to brands that otherwise may not have garnered a similar platform in a short time span. In this episode, we speak with Matt Baer, chief customer and digital officer for Macy’s, Inc., and Oliver Siodmak, Global Marketplace Service Offering lead at Deloitte Digital, about Macy’s impactful digital marketplace integration in just under nine months.
