Here's the legendary Bud Light commercial which has never aired on TV but received millions of views and won several awards.

It shows what happens to an office when a swear jar is introduced and workers are told a case of Bud Light will be bought with the proceeds.

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CREDITS

➢ Title: Swear Jar

➢ Brand: Bud Light [ Ссылка ]

➢ Country: USA

➢ Year: 2008

➢ Advertising agency: DDB Chicago

➢ Director: David Shane via Hungry Man, Santa Monica

➢ Executive creative director: Paul Tilley

➢ Group creative director: Mark Gross

➢ Creative directors: Chuck Rachford and Chris Roe

➢ Copywriter: Jason Karley

➢ Art director: Galen Graham

➢ Agency producers: Will St. Clair and Maureen Lynch

➢ Account supervisor: J.T. Mapel

➢ Editor: Matthew Wood at The Whitehouse Post

➢ Producer: Kristin Branstetter

➢ Telecine: Filmworkers Club, Chicago

➢ Swear Jar won a National Gold Award at the 2008 ADDY® Awards, a Silver Lion at the 55th Cannes International Advertising Festival, a Silver Clio at the 2008 Clio Awards and a Creative Arts Emmy Award for "Outstanding Commercial" at the 60th Creative Arts Emmy Awards.

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Swear Jar - Bud Light

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