In this HubSpot tutorial, we will walk you through how-to analyze your campaign performance in HubSpot.

In HubSpot, you can view the performance of your campaigns to measure its impact on contacts, deals, and traffic to your website. You can also analyze the overall effectiveness of your campaigns in your analytics tools.

Steps to Follow:

1. Let’s see how to do this.

2. In your HubSpot account, navigate to Marketing, then click Campaigns.

3. Click the name of the campaign you want to view or edit.

4. In the upper left, you can filter your campaigns.

5. Contact attribution, select if new contacts should be attributed to the campaign via First touch or Last touch.

6. Click the Date range dropdown menu to filter the data to a specific time range.

7. The first report shows an overview of the campaign's performance.

8. Session will show the number of sessions associated with the campaign.

9. New contacts will show you the contacts on the basis of the attribution model you selected associated with the campaign.

10. Influenced contacts will show you the contacts that engaged with one or more assets that are associated with the campaign.

11. Number of closed deals will show you the deals associated with new or influenced contacts that are associated with the campaign.

12. Under Revenue attribution,

13. Attributed revenue is the amount from closed-won deals attributed to the campaign using a linear attribution model.

14. Deals with attributed revenue will show the closed deal revenue attributed to each interaction and the contacts attributed to revenue will show the contacts that have been attributed to revenue.

15. Next, under Contacts report, click the dropdown menu and select to view either contacts or sessions.

16. In the top right of the chart, click the Frequency dropdown menu and select to view the report at a daily or monthly frequency.

17. The next section shows the performance of each asset or content type associated with the
campaign.

18. To collapse or expand all the asset or content type reports, click Collapse all or Expand all.

This is how you can analyze campaign performance in HubSpot.

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