FREE book summary of The Science of Selling by David Hoffeld
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We might imagine that we're in control of our choices, but in reality, a lot of our decision. Many factors influence how we feel, including social status, financial stability, personal well.No one likes to feel judged or pressured, so how do you entice your customers to buy from you? According to recent research by neuroscientists, positive emotional states make us more outgoing and open to persuasion, while negative emotional states close us down and make us harder to influence. This makes sense; it's easier to sell when someone feels excited about something rather than annoyed or stressed.In any sales role, from retail to the cold. It may seem like a simple tactic, but it raises conversions. It closes deals — especially when combined with crisp but casual body language, solid vocal tones, and prospects that mirror your emotional state. Even basic questions can influence behavior and shape outcomes, as demonstrated in the Journal of Applied Psychology study.
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