#shorts #branding #brand

What is branding? What is a brand? Is a logo a brand? Marty Neumeier wrote the book on branding and tells us what a brand and what it is not.

Listen to the whole talk on our podcast
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Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.

"Your brand isn’t what you say it is. It’s what they say it is."

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Books by Marty Neumeier
The Brand Gap - [ Ссылка ]
Zag - [ Ссылка ]
The Designful Company - [ Ссылка ]
Metaskills - [ Ссылка ]
The 46 Rules Of Genius - [ Ссылка ]
The Brand Flip - [ Ссылка ]

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
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