This video provides a tangible way to understand how Awareness, Desire, Knowledge, Ability, and Reinforcement can be seen in the real world. [ Ссылка ]
Transcript:
A couple of more thoughts here. Here's a fun example of ADKAR in the wild that we used for many years as we were initially teaching people ADKAR because we've all seen this when we stayed at a hotel. Here's the nature of the change, "Save Our Planet." Here's awareness of the need for change. Awareness of the need for changes that every day, millions of gallons of water is being used. What's desire is that personal decision. They did it in capital letters. You make the choice, desire. It's up to you. You make the choice. Which one do you wanna do? What about knowledge? Hang it on the rack, it means I'll use it again. Put it on the floor, that means replace. Ability is an interesting one because that's just you. As long as you can find the floor and find the rack and put the towel on it, you have the ability to do it. Reinforcement is a really interesting one for this one, I think. There's a little bit of it on the card. A little bit of kind of... And, again, this may not be a meaningful recognition or reinforcement because the change hasn't happened yet, but we get a little bit of gratitude upfront. Thanks for helping us if you decide to play along.
But think about how else reinforcement has played in this change. Have you ever stayed at a hotel where you hung your towel on the rack, and then they replaced it? And you're thinking, Man, talk about negative reinforcement. I played along. I attempted to make the change," and then you didn't. You actually unreinforced me making the change. So, that's a tricky one. But now I'm actually starting to watch hotels that are giving you bonus points or even a drink voucher if you decide to participate in the program, which indicates to me that there must be some sort of financial incentive on their side as well, but reinforcement that starts to get more meaningful, and more connected, and more personal, and more relevant. So, there's the fun ADKAR example that you'll find in the wild.
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