What is VUCA? One of the most widely used business strategy acronyms, in sentences like “We operate in a VUCA environment” and “It’s a VUCA world out there”. Where does this VUCA acronym come from? What does VUCA mean? What is the impact of VUCA on leadership and strategy?

⏱️TIMESTAMPS⏱️
00:00 Introduction to VUCA
00:21 Origin of VUCA
01:55 Meaning of VUCA
02:45 VUCA example
05:14 How to live in a VUCA world
05:46 Leadership and strategy in a VUCA world

So what does the acronym #VUCA stand for? V U C A. Volatile. Uncertain. Complex. Ambiguous. Some people think VUCA is only used to describe “dark clouds on the horizon” scenarios, but it is far broader than that. It can be “positive” as well as “negative”.

The meaning of VUCA becomes a lot clearer if you contrast it with its opposites. Volatile versus stable. Uncertain versus predictable and certain. Complex versus simple and linear. Ambiguous versus clear. Some situations in life are on the VUCA side, others are on the non-VUCA side. The tragedy is to mistake one for the other!

Philip de Vroe (The Finance Storyteller) aims to make strategy, finance and leadership enjoyable and easier to understand. Learn the business vocabulary to join the conversation with your CEO at your company. Understand how financial statements work in order to make better stock market investment decisions. Philip delivers training in various formats: YouTube videos, classroom sessions, webinars, and business simulations. Connect with me through Linked In!

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