An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience and information sciences.
His byline has appeared in WIRED, the New York Times, among many other publications. Jeffrey is also a founding member of the Consortium of Personalization Professionals. He has spoken and workshopped widely at conferences in North America and Europe.
His clients include the American Museum of Natural History, Best Buy, Centers for Disease Control & Prevention, Condé Nast, Consumer Reports, JP Morgan Chase, Mailchimp, Mastercard, NBCUniversal, News Corporation, Philips, Thomson Reuters, UNICEF, Universal Music, University of Michigan, Viacom, Vimeo and Yahoo!
Main Topics:
- Why CVO is an upgrade of CRO
- Improving UX with a pinpoint focus on behavioral cohorts with the help of Reveal
- Automation, customization and personalization tactics: a successful mix of user flow ""recipes""
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