Subscribe to my channel: [ Ссылка ]
I answer the question, "In my company, there is rarely budget and time to do field visits, especially if they were just done the year prior with the same audience. How do you recommend understanding users’ needs, goals and motivations without costly field research for each project?"
I review three alternatives to a field visit: a Diary Study, a 'Jobs To Be Done' interview and user experience mapping.
Academic article on diary studies (usually paywalled, free during the pandemic):
- Bolger et al, Diary Methods: Capturing Life as it is Lived: [ Ссылка ]
Dedicated tools for diary studies:
- dScout: [ Ссылка ]
- ExperienceFellow: [ Ссылка ]
Mobile phone apps you can repurpose for a diary study:
- DayOne: [ Ссылка ]
- Momento: [ Ссылка ]
Jobs To Be Done:
- Christensen et al, Know Your Customers' "Jobs to Be Done": [ Ссылка ]
GDS Experience Mapping technique:
- Researching and mapping your users' current experience: [ Ссылка ]
Have a UX-related question you want me to answer? Post it in the comments.
- My Udemy class: [ Ссылка ]
- My book, 'Think Like a UX Researcher': [ Ссылка ]
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I can run these UX courses for you live, online:
- BCS Foundation Certificate in User Experience [ Ссылка ]
- Introduction to User Experience [ Ссылка ]
- User Research Fundamentals [ Ссылка ]
- Design ethnography: Take control of customer visits and interviews [ Ссылка ]
- Usability testing: Take control of testing your product with users [ Ссылка ]
- How to design and implement web surveys [ Ссылка ]
- Improving your impact as a user researcher [ Ссылка ]
Contact me about UX training: [ Ссылка ]
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Let's connect:
- Twitter: [ Ссылка ]
- Facebook: [ Ссылка ]
- LinkedIn: [ Ссылка ]
- Instagram: [ Ссылка ]
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Spanish captions (when present) provided by the LabX of Sperientia [studio+lab]® (México)
