A self-described, ‘average’ former Rugby League player, Denan’s business -Bloke in a Bar has seen explosive growth in the past 12 months. His beer has sold out of nearly every independent liquor store in Australia, his podcast has continued to grow, and he’s accumulated a committed fanbase on social media, where he creates sport-related content with a focus on the positive.

When you attract an engaged audience as Denan does, then there’s definitely something to unpack. I first met Denan three years ago on my Mentor Podcast, so now we sit down for a more relaxed convo.

We crack open a beer and explain the marketing, logistics and growth of the beer and his business, his approach to creating content and community, and to discuss what it is to be a ‘Bloke.’

It’s a deep conversation that you probably wouldn’t expect, but I firmly believe it’s these kinds of conversations that need to happen. 

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