In 5 minutes this video will walk you through how to set up URL parameters in Facebook Ads in 2023, AND, I'll show you how to then track and measure the performance of your Facebook Ads campaigns in GA4.

A URL parameter will help Google Analytics track individual campaign results from Meta Advertising.

You can even measure the specific performance from individual Ads if you want. It's so super important if you want to measure the performance of your campaigns.

If you don't understand your data, you'll never succeed with Facebook Ads, and having URL parameters + GA4 tracking is one key in that process.

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