Liz Cohen knows all about planning, coordinating and managing successful virtual events. Just because it exists doesn't mean people will attend. In this episode Liz discusses

- the advantages a virtual event has over an in-person event
- the need to use video before, during and after the event
- the importance of having the right people in the virtual room
- why having tangible benefits for attendees is crucial 
- tidbits and teasers leading up to the event and
- how to crystallize your brand story by simply talking to people.

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