Develop the skills and frameworks to drive innovative customer experience and deliver measurable business success
The rapid advancement of technology and connectivity has given the customer the power to influence what they — and others — buy. A positive experience with a business can create a loyal returning client base. However, a negative customer experience can have an equally, if not more, significant impact.
The Customer Experience Innovation online short course from Medill at Northwestern University will help you develop the skills and tools necessary to optimize these consumer relationships to build and maintain a competitive advantage. This course focuses on “dynamic marketing” to create relevant and personalized engagement at each point in the customer journey. You will also have the opportunity to learn how to use the 5Cs framework (Content, Context, Calibration, Conversion and Collaboration) to deliver a superior customer experience while exploring the marketing technology (MarTech) available and learn how to measure and track the return on investment of your initiatives.
Visit the course page for more information: [ Ссылка ]
_____
GetSmarter™, a 2U, Inc. brand, helps working professionals gain verifiable skills from leading global universities to thrive in an ever-changing work environment.
[ Ссылка ]
