What you need to know before you start a podcast: today’s video kicks off a mini-series all about podcasting. Whether you’re just curious about the idea of bringing a podcast into your business, or know it’s something you want to start sometime soon, these next few weeks will be a great asset to help you get started.

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First of all, to be most effective, like all things in business, you need to have a strategy for your podcast. So, ask yourself these questions: What will make your show different? What’s the purpose of your podcast?

If you’ve heard me talk about the equipment you need for YouTube, you’ll remember that I always say you don’t have to be fancy. You can start a channel with just your iPhone and some natural light from a window. And while you don’t have to be fancy for podcasting either, we do need to put a little effort into the equipment for a podcast.

There are significantly less podcasts than YouTube channels and blogs out there. So, for that reason, it’s easier to potentially grow your podcast, especially if you have a big launch for your podcast and create momentum. And while I said you don’t have to, it does help if you have guests on your show, because they (hopefully) share their episode with their audience.

But speaking of sharing, let’s talk about the hard part of growing a podcast. It’s hard to share a podcast episode. I have friends and family who literally don’t know how to listen to a podcast, and there are probably people in your audience who are the same way. Once people do figure out how to listen, it’s hard to share. People can take a screenshot and post it on their Instagram stories––which I’d love if you did that right now for this episode––but it’s basically impossible to share a single episode on your desktop.

Overall, it’s just not that easy to share podcast episodes, which I wish Apple would work on. And that’s why you sharing podcast episodes with your friends and followers is so beneficial for podcast creators. If you want people to do the same for your podcast, why not do it for the podcasts you already listen to?

#Podcast #PodcastTips #ContentMarketing
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