Justin Copeland is the Director of Product Marketing with Praetorian, an offensive security and managed security services company. With over 15 years of marketing experience and 12 years in cybersecurity industry, Jason is a data-driven, growth-focused marketing leader with extensive experience developing and executing strategic marketing initiatives for elite cybersecurity SaaS organizations. His areas of expertise include: Marketing Operations, Go-to-Market Planning & Execution, Brand Development & Positioning, Demand Generation Strategy, Competitive Research & Analysis, Sales and Product Enablement, Persona Development, Product Launch Management, Content Development

GUEST:
Justin Copeland - Director, Product Marketing at Praetorian
Justin's LinkedIn: [ Ссылка ]
Company Website: [ Ссылка ]

Timestamps:
5:31 - How Justin Landed in Marketing & Cybersecurity
7:39 - Challenges Facing Marketing Departments
9:59 - Email Deliverability Issues
11:13 - HTML vs Plain Text Emails
11:59 - A/B Testing
13:32 - Top Secret Marketing Content Trick
14:23 - Shout Out to Ben Mena at Elite Recruiter Podcast & Castmagic
17:36 - Marketing vs. Product Marketing
20:00 - Campaign Personalization & Persona Development
21:45 - What Makes Praetorian Different
23:32 - CTEM - Continuous Threat Exposure Management
26:21 - AI's Impact on Marketing Departments
27:51 - What Is He Spending Time On
30:15 - Importance of Net Promoter Score
32:10 - How He Decides Where to Focus
34:03 - Marketing Experimentation & Wordsmithing
38:45 - Recruiting Questions

HOST:
Blake Williams - Chief Technical Recruiter at Hyperdrive Recruiting
Blake Williams LinkedIn: [ Ссылка ]
Blake Williams TikTok: [ Ссылка ]
Blake Williams Instagram: [ Ссылка ]
Blake Williams Facebook: [ Ссылка ]
Blake Williams Twitter/X: [ Ссылка ]
Blake Williams YouTube: [ Ссылка ]
Blake Williams Linktree: [ Ссылка ]
Company Website: [ Ссылка ]

FOR JOB SEEKERS:
I offer a 45 minute consultation for $250 that includes a resume & LinkedIn profile review, career positioning & job search advice, and elevator pitch refinement. Afterward the meeting you'll receive an updated resume in word and PDF format, directions on updating your LinkedIn profile section by section, and a custom LinkedIn banner to upload. Use this calendar link to schedule a consultation: [ Ссылка ]

FOR HIRING MANAGERS:
I'm actively seeking new job orders to work on. If you need recruiting support, schedule an intake meeting using this calendar link: [ Ссылка ]

Or skip the meeting and fill out a New Job Order Search Request Form: [ Ссылка ]

I'll review and get back to you ASAP if it's something I can help with.

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