Here's a look at the excitement that was Market Madness 2022! More than 1,500 Tristate students joined us for the event, the culmination of an exercise in entrepreneurship as part of our Susan Sargen Student Enterprise Program (StEP). The kids formed classroom businesses, deciding on product lines and marketing strategies, even interviewing for leadership roles in their companies. Then they produced hundreds of items to sell to peers at Market Madness, which we staged at Fifth Third Arena, on the campus of the University of Cincinnati.
