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WTF is the LTV or LifeTime Value? It indicates how much money a single client can invest in your company if he buys all your products or services. For instance, if you sell 3 services of 1000, 3000 and 5000 dollars, your client can invest in your company ideally till 8000 dollars.
The LTV is extremely important because it allows you to determine how much money you can invest in acquiring a new client and even how much money you can invest daily in paid advertising. This is the reason why I highly suggest you start your business by thinking about different products and services in order to define your lifetime value. In business, whoever can pay more money to acquire a new client wins.
#shorts
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WTF is the LifeTime Value?
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